Survey of Japanese’s men fetish:
Demographics
Between the 21st and 24th of July 2009 1,026 members of the goo Research monitor group completed a private online questionnaire. 48.2% of the sample were male, 8.0% in their teens, 14.6% in their twenties, 28.8% in their thirties, 26.0% in their forties, 12.5% in their fifties, and 10.1% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Note that today’s question is for the men only.
Q: What’s your secret favourite fetish? (Sample size=495, male)
| Rank | Score | |
| 1 | Skin between knee socks and skirt | 100 |
| 2 | Athletic thighs | 89.5 |
| 3 | Voice | 75.4 |
| 4= | Smell | 70.2 |
| 4= | Small breasts | 70.2 |
| 6 | Big bums | 56.1 |
| 7 | Lower lips | 31.6 |
| 8 | Small hands | 28.1 |
| 9 | Indent around collar bone | 26.3 |
| 10 | Upper lips | 24.6 |
| 11 | Firm upper arms | 21.1 |
| 12= | Blood vessels visible through white skin | 19.3 |
| 12= | White bits left after tanning | 19.3 |